About DI Squared
Our story
DI Squared was founded in 2008 in Atlanta, Georgia, by technology leaders Doug Robbins and Rakesh Mehta, who shared a vision of helping organizations turn complex data into a strategic business asset.
Before founding DI Squared, Doug and Rakesh spent years leading enterprise technology initiatives for Heidelberg, where they designed and implemented a global business application template for more than 40 Sales and Service Units operating on a single SAP platform. They also developed a self-service Business Intelligence environment that empowered business users to create their own reports while IT maintained trusted, governed data models—a forward-thinking approach that continues to shape how DI Squared delivers solutions today.
Doug brings more than 40 years of executive IT leadership, while Rakesh contributes more than 26 years of experience designing and delivering enterprise applications, data platforms, and business intelligence solutions. Together, they built DI Squared on the belief that technology should simplify decision-making, not complicate it.
The leadership team also includes Trey Smith, a Qlik Luminary Alumni and respected data analytics expert with more than a decade of experience leading hundreds of enterprise analytics, data engineering, and software development projects, bringing innovation and deep technical expertise to every client engagement.
Today, DI Squared is a Data Strategy, Integration, and Analytics consultancy that helps organizations modernize their data foundations for the AI era. We partner with companies to develop data strategies, design modern data architectures, integrate enterprise systems, migrate critical data platforms, and deliver analytics that enable confident, data-driven decisions.
Our consultants combine strategic thinking with deep technical expertise across cloud and enterprise technologies to help clients unify disconnected data, improve governance, accelerate reporting, and create scalable data ecosystems that support long-term growth.
For more than 18 years, organizations across North America and Europe have trusted DI Squared to deliver practical, sustainable data solutions that create measurable business value—not just dashboards.
Paired with DI Squared developers’ expertise, Qlik has revolutionized the way we visualize and interact with our data. Together, DI Squared and Qlik allowed us to rapidly address critical data reporting gaps.
Sandra Grogg
If there is ever something I cannot figure out, with DI, I have a huge team of people behind me. DI Squared has been the most responsive consulting firm that I have ever worked with.
Chad Miller
Rakesh and the DI Squared team have been instrumental in assisting us with the development of daily management dashboards for key performance indicators at a reasonable cost.
Darlene Evans-Borinski
We appreciate DI Squared’s insight and guidance on our Qlik projects. Your expertise and reliability are a helpful addition.
Ana Pinheiro
DI Squared is a highly trusted partner with superb technical leadership and a strong focus on customer success. I have worked closely with DI Squared on all aspects of our data strategy.
James Newsom
We’re very impressed by DI Squared’s ability to quickly identify, understand, and address our challenges. With them, we enhanced reporting to better support management and the field.
Michael Leong
DI Squared actively listened to our pain points, digested that information, and delivered an exceptional solution that’s beyond what we’d envisioned.
Meghan Ezekiel
It has been refreshing to work with the team at DI Squared. The people we work with demonstrate time and again that the company values a long term relationship with Gehl Foods.
Timothy Ringle
With DI Squared Qlik implementation best practices, we’ve met our project goal of implementing an enterprise-wide information management system with matured data infrastructure to provide accurate and timely analytics/metrics/reporting.
