How Jacuzzi migrated legacy ERP and CRM to unify global data management.
Jacuzzi partnered with DI Squared to bring the “One Jacuzzi” vision to life. A moonshot ERP and CRM cloud migration, 50,000+ attachments processed inside a 48-hour backup window, and a master data cleanup that decommissioned tens of thousands of obsolete SKUs.
A moonshot, delivered.
Attachments processed (hundreds of GBs)
Salesforce backup window met
Obsolete SKUs decommissioned
Manufacturing (Spa, Bath & Wellness)
Global
Data Strategy, Data Migration, Analytics
Salesforce, Snowflake, Infor LN
AWS
KBM Mainframe
50,000+
10,000–20,000
About the Company
Jacuzzi is a global leader in the spa, bath, and wellness industry with manufacturing, distribution, and sales operations around the world.
Following years of growth through acquisition, the company found itself managing multiple ERP systems, CRM platforms, and legacy technologies that limited operational visibility and increased complexity across the enterprise.
To support its “One Jacuzzi” vision, the company launched a global modernization initiative to unify business systems and establish a scalable data foundation.
The Challenge
Years of acquisitions had created a fragmented technology landscape.
Jacuzzi needed to overcome several significant challenges:
Multiple legacy ERP and CRM systems across business units
Disconnected customer, vendor, and product data
Duplicate and obsolete SKU records
Legacy mainframe infrastructure that increased operational costs
Migration of more than 50,000 Salesforce attachments within a strict 48-hour backup window
Incorrect historical data mappings requiring validation during User Acceptance Testing
The project demanded both technical expertise and careful coordination to modernize systems without disrupting business operations.
The Solution
DI Squared partnered with Jacuzzi to execute a comprehensive enterprise data modernization strategy.
The engagement included:
- Enterprise data strategy and governance
- Cloud migration of legacy ERP and CRM platforms
- Salesforce, Snowflake, Infor LN, and AWS integration
- Master data consolidation and governance
- Custom migration automation and Python scripting
- Migration of more than 50,000 business documents
- User training, documentation, and knowledge transfer
Rather than simply migrating systems, DI Squared created a governed enterprise data platform capable of supporting long-term operational excellence and future digital initiatives.
Results Achieved
Modern Cloud Architecture
Multiple legacy systems were consolidated into a scalable cloud platform supporting global manufacturing and sales operations.
Cleaner Master Data
More than 10,000 obsolete SKU records were eliminated, simplifying inventory management and improving manufacturing visibility.
Successful Enterprise Migration
Over 50,000 Salesforce attachments and hundreds of gigabytes of business data were successfully migrated within a strict 48-hour migration window.
Lower Operating Costs
Retiring legacy platforms reduced infrastructure, licensing, and maintenance costs while simplifying ongoing support.
Better Business Visibility
Standardized customer, vendor, and product data provides leadership with trusted information for reporting, planning, and decision-making.
Ready for Future Innovation
The new enterprise data platform positions Jacuzzi to expand analytics capabilities, improve operational performance, and support future AI initiatives.
Client Perspective
“DI Squared was a committed partner who was all in. Their expertise and dedication were critical to the success of our transformation. Together, we formed a circle of heroes.”
James Newsom
Jacuzzi